Online Master’s in Marketing and Sales: Sales Strategy and Digital Selling

The Master’s in Marketing and Sales from the CILIB Business School of the Israel Ibero-America Chamber of Commerce (CILIB) prepares you to plan commercial strategies, lead sales teams and sell in digital and international markets. It is a one-year, 100% online program with 660 hours of theoretical and practical training, culminating in an applied project.

Program overview

Courses	8 courses
Accredited by	Israel Ibero-America Chamber of Commerce

Payment options

Choose the option that best suits your needs. Payment is made securely by card through Stripe, and you will receive a confirmation by email.

Enrollment cycle: until the 15th of each month. Start date: first business day of the following month. Questions, or need an invoice in a company’s name? Write to us or reach us on WhatsApp.

“Earning a professional master’s degree in digital marketing has become a key necessity in today’s environment. With the knowledge you gain in this program, you will be able to analyze, plan and execute effective strategies in an increasingly digital marketplace. From SEO to social media management and online advertising campaigns, digital marketing covers areas that are essential for any modern company. This training will give you the skills the job market demands, with the flexibility to study from anywhere, backed by an educational institution of international standing.”

What the Master’s in Marketing and Sales is

It is an advanced program designed for professionals who want to specialize in marketing and sales. It is aimed both at those looking to broaden their knowledge and at those who wish to certify their experience in sales management and the development of market strategies.

Throughout the course, you will train in key areas such as consumer behavior, marketing strategy development, advanced sales techniques, digital marketing and sales team management. You will also develop practical skills in strategic planning, market analysis and the implementation of effective sales campaigns.

Once you complete the program and pass the final assessment, you will earn the Professional Master’s Qualification in Marketing and Sales, which will open up new career opportunities and help you stand out in a highly competitive and dynamic environment.

Who this master’s in marketing and sales is for

The master’s program is aimed at:

• Company executives and managers who want to lead their marketing and sales departments.
• Sales and marketing professionals.
• Consultants in marketing, sales and business development.
• Entrepreneurs who want to optimize their sales and marketing strategies.
• Anyone interested in specializing in marketing and sales.

The program serves both those who want to diversify their education and boost their professional career and those who, without having completed formal studies, wish to obtain a qualification recognized in the private sector and acquire the most up-to-date knowledge to excel in the commercial field, without compromising the quality and academic rigor of the qualification.

How it works: duration, methodology and assessment

The program has a total duration of 660 hours, divided into 370 hours of theory (7 modules) and 290 hours of practice (capstone project). It is organized into 7 theoretical modules of 4 weeks each, plus 1 practical module of 24 weeks in which you will apply the knowledge you have acquired.

To earn the Master’s in Marketing and Sales qualification, students must:

• Submit the assignments required after each class within the established deadline.
• Pass the theoretical knowledge exams given at the end of each module.
• Successfully complete the practical project provided to demonstrate mastery of the topics covered.

Master’s in Marketing and Sales curriculum

The Professional Master’s in Marketing and Sales consists of the following modules:

Module 1: Sales Fundamentals (40 hours)

Objectives: understand the basic principles of sales, including the sales process, customer relationships and sales strategies.

Content:

• Introduction to sales
• The sales process
• Customer relationship management (CRM)
• Ethics in sales

Module 2: Advanced Sales Techniques (60 hours)

Objectives: master advanced sales techniques, including consultative selling, solution selling and negotiation skills.

Content:

• Consultative selling
• Solution selling
• Sales presentations
• Negotiation techniques

Module 3: Sales Management (80 hours)

Objectives: develop skills in managing a sales team, including hiring, training, coaching and performance management.

Content:

• Sales force recruitment and selection
• Training and development
• Sales leadership and coaching
• Performance evaluation and compensation

Module 4: Digital Sales and E-commerce (50 hours)

Objectives: explore digital sales and e-commerce techniques, including online sales strategies, digital marketing and CRM tools.

Content:

• Introduction to digital sales
• E-commerce strategies
• Social selling
• CRM tools in digital sales

Module 5.1: Strategic Sales Planning (40 hours)

Objectives: understand the importance of strategic planning in sales, including market analysis, goal setting and sales strategy development.

Content:

• Market analysis
• Setting sales goals
• Developing a sales strategy
• Sales forecasting

Module 5.2: Sales Analytics and Metrics (20 hours)

Objectives: understand the importance of analytics in sales, including performance measurement, the use of data for decision-making and improving sales effectiveness.

Content:

• Sales metrics and KPIs
• Data-driven decision-making
• Sales performance analysis
• Continuous improvement in sales

Module 6: Customer-Centric Selling (40 hours)

Objectives: learn to place the customer at the center of the sales process, understanding their needs and providing tailored solutions.

Content:

• Customer-centric sales approach
• Understanding customer needs
• Tailoring solutions to customer problems
• Building long-term customer relationships

Module 7: International Sales and Global Markets (40 hours)

Objectives: explore the challenges and opportunities of international sales, including cultural considerations, international negotiation and global market entry strategies.

Content:

• Introduction to international sales
• Cultural considerations in sales
• International negotiation
• Global market entry strategies

Module 8: Capstone Project (290 hours)

Objectives: apply all the concepts learned in a real-world setting, working on a comprehensive project that demonstrates mastery of the course material.

Content:

• To be defined at the end of Part 1 of the course.

Skills you will develop

Upon successfully completing the assessments of the Master’s in Marketing and Sales, participants will have developed key professional skills to implement innovative marketing strategies and high-impact sales techniques.

Core skills

Upon completing the master’s program, students will acquire the following fundamental skills to perform effectively in the marketing and sales environment:

• Lead change in marketing strategies within their organization or community.
• Develop global and regional thinking, understanding both international and local markets.
• Manage the complexity of the commercial and digital environment.
• Develop analytical and synthesis skills to interpret market data.
• Apply research in the field of marketing and sales.
• Identify paradigm shifts in consumer trends and digital marketing.
• Lead sales and marketing teams, fostering effective communication on relevant topics.
• Develop critical thinking focused on business solutions.
• Drive innovation in marketing and sales, disseminating information effectively.
• Solve problems creatively and in a way that is adapted to market contexts.
• Manage emotions in high-pressure situations, understanding the importance of emotional intelligence in negotiation.
• Apply knowledge and experience in a practical way, with a strategic focus.
• Seize market opportunities in innovative and creative ways.
• Communicate effectively and persuasively in sales presentations and negotiations.
• Analyze, research and filter relevant information for business decision-making.
• Develop new thinking models adapted to the constant changes in marketing and sales.

Specific skills

These skills are designed so that students master key aspects of marketing and sales, with a theoretical and practical approach that will prepare them for success in this field:

• Present and explain the philosophical and ethical foundations of marketing and its influence on society.
• Describe the fundamentals of ethics in marketing and sales, considering the impact on consumers and society.
• Analyze ethical issues arising from the use of data and technology in marketing.
• Develop strategic analyses that support business decisions in different markets.
• Explain the economic and commercial theories that underpin today’s marketing and sales practices.
• Analyze the key elements of competition, consumer behavior and market dynamics.
• Analyze marketing and sales strategies and create innovative approaches for their implementation.
• Present the relationships between marketing, communication and culture, especially in the digital age.
• Explain market realities from a cultural and commercial perspective.

Accreditation of the master’s program

The Master’s in Marketing and Sales is accredited by the CILIB Business School of the Israel Ibero-America Chamber of Commerce and endorsed by the Association for Intercultural and Economic Humanitarian Development (ADHIE) of the Kingdom of Spain.

Type of qualification: this is a university-specific professional qualification (“título propio”) issued in Spain and endorsed by the Israel Ibero-America Chamber of Commerce, in line with the “títulos propios” offered by other chambers of commerce. It is not an official university degree.

Why study marketing and sales with the Chamber

The Israel Ibero-America Chamber of Commerce is a private, international, non-profit organization, founded in Israel in 2019 and registered in Florida (USA), that works in foreign trade, training and cooperation between Israel and the Ibero-American countries. It is a member of the Ibero-American Association of Chambers of Commerce (AICO) and has cooperation agreements with institutions such as SE-CECC/SICA, DINADECO, the Ombudsman’s Office of Costa Rica (Defensoría de los Habitantes), UTN and FIJE.

If your goal is to sell outside your country, you may also be interested in the Master’s in International Trade or the Smart Export service. All programs are available at the Chamber’s Academy.

Frequently asked questions

How long is the Master’s in Marketing and Sales?

It lasts one year and totals 660 hours: 370 of theory and 290 of practice, in 7 theoretical modules of 4 weeks and one practical module of 24 weeks. You are given up to 2 years to complete it.

Is the master’s program online?

Yes, the program is 100% online. Enrollment closes on the 15th of each month and classes begin on the first business day of the following month.

What topics does the curriculum cover?

Sales fundamentals and advanced techniques, sales team management, digital sales and e-commerce, strategic planning, analytics and metrics, customer-centric selling and international sales, plus a capstone project.

Who is the master’s program for?

Marketing and sales executives and managers, sales professionals, consultants, entrepreneurs and anyone interested in specializing in marketing and sales.

What qualification do I earn?

After passing the final assessment, you earn the Professional Master’s Qualification in Marketing and Sales, accredited by the CILIB Business School and endorsed by the ADHIE association of the Kingdom of Spain.

What type of qualification is it?

A university-specific professional qualification (“título propio”) issued in Spain and endorsed by the Israel Ibero-America Chamber of Commerce. It is not an official university degree.